What is Cati Survey Method?

CATI: It is the method of polling on a computer-aidedphone. It is more efficient in many respects thanks to cati method technology, which is increasing in the developed markets, especially in America and Europe. In researches with CATI;
• Time: Project time is shortened by 1/4 on average as the time spent on transportation and data entry is eliminated.
• Budget (Cost): The fact that the surveys are conducted by phone allows more people to be interviewed during the working period. This reduces unit costs per survey.
• Quality: 100% audio recording of all interviews is kept. At the same time, the customer can connect live and listen to the conversation. At the end of the work, all audio recordings are delivered.
• Error Rate : The answers received in the classic survey method are transferred from the questionnaire to the computer. In CATI, data is entered at the same time. This eliminates problems such as key errors when transferring from questionn form to computer. Therefore, the margin of error of the research decreases and healthier results are obtained.
• CATI research is a research method that can be carried out quickly in terms of economic and field applications. It is a research method that is especially favorable for public opinion research, election research and awareness research for political parties.
• The project team to be assigned to the CATI research is trained in detail as in other research methods and pilot is carried out for final checks: CATI research is carried out with supervision and accompaniing supervisors. 20% of the interviews are listened to one-on-one on a pollster basis.
• Shares its web-based application with its customers for tracking surveys that take place in CATI interviews.
What is a Web-Based Application Tracking System?

Solution research company CATI offers economical, fast and effective solutions in its research. Click here to benefit from CATI applications in your research