It is the form of interview in which the survey forms are collected by the "pollster". Since the pollster and the respondent have a face-to-face relationship, the response rate is high. With the relationship to be established between them, it is possible for the respondent to answer the questions correctly and to explain the issues he does not understand by the surveyor.

Advantages of face-to-face meeting;

  • The response rate is high.
  • Thanks to the trust relationship to be established with the responder, the correct data is collected.
  • With the support of pollsters, it is possible to check the accuracy of the data.
  • It is the possibility to show the respondent the images that will make the survey event and understandable.

Disadvantages of face-to-face interview;

  • The cost of research is high compared to other research methods.
  • It can cause extended field time.
  • Misdirections may occur from the respondent and the pollster.
  • The pollster's responses may be marked incorrectly.

Computer-aided face-to-face interviews;

CAPI is another form of face-to-face conversations. The answering respondent answers questions at the computer. It is designed with various electronic application packages for the clarity of the questions. Apps are streamlined with auxiliary screens and messages. There are issues where the answerer is needed and the staff accompanying them in the referrals. Computer-aided face-to-face meetings are held in shopping malls, conference halls, fairs, etc.

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