In markets where competition is becoming more and more pronounced, the survival of brands depends on their timely understanding of the phenomenon of change and developing appropriate strategies. In this context, placing the customer at the center of the business and exploring ways to provide value to the customer by going beyond customer satisfaction is one of the most basic marketing strategies.

As is well known, the cost of retaining existing customers is lower than the cost of acquiring new customers. Therefore, setting long-term strategies is a critical requirement to build customer loyalty. Expectation-satisfaction analyses help the company gain a competitive advantage by determining the criteria that customers care about. In addition,  marketing and service strategies are shaped by determining variables such as perceived value and perceived quality in the eyes of the company's current and potential customers.

What Do You Gain With Customer Satisfaction Surveys?

✔ Analyze Their Buying HabitsIdentify the reasons why your customers prefer your brand and products.

✔ Determine Your Market Position and Difference with Your CompetitorsReveal your strengths and weaknesses by evaluating your brand based on various criteria (quality, price, product variety, service level, etc.).

✔ Determine the Degree and Level of Customer SatisfactionDevelop strategies that will increase loyalty by measuring how satisfied your existing customers are with your company.

✔ Develop Strategies to Retain Existing Customers and Acquire New CustomersIdentify the conditions necessary to retain your existing customers and uncover opportunities for new customer acquisition.

✔ Improve Your Service Quality and ProcessesCreate improvement and differentiation strategies by comparing your service understanding and customer experience with competitors.

✔ Identify Customer Expectations and Unmet NeedsIdentify your customers' expectations and unmet needs to gain insights that will enable you to serve them better.

Çözüm Research is ready to help you strengthen your brand by providing you with strategic guidance in your work on customer satisfaction and loyalty. Take advantage of our customer satisfaction research to better understand your customers and gain a competitive advantage!