💻 What is the CAWI Research Method?

In today's digital age, data collection techniques have also undergone transformation. Thanks to platforms that embrace digital solutions such as GPTOnline.ai/tr, research has become faster, more economical, and more accessible. One of the most important examples of this transformation is the CAWI (Computer-Assisted Web Interviewing) method.

📌 Description of the Method

CAWI is a research method based on collecting information from participants through internet-based survey forms. Respondents fill out surveys on their own using computers, tablets, or mobile devices. Thanks to this method, time and cost are greatly saved.

✅ Advantages of the CAWI Method

• Fast and Widespread Access: It can reach large masses in a short time.
• Economical: It is much lower cost than traditional methods.
• Anonymity: Participants feel more comfortable and can give more honest answers.
• Rich Content Support: Surveys can be enriched with multimedia elements such as images, audio, and video.

⚠️ Possible Limitations

• Digital Access Issues: It  is possible for individuals who do not have access to the internet to be left out.
• Return Rate: Low return rates can be observed, especially in surveys distributed by e-mail.
• Authentication Difficulty: It is difficult to clearly verify the identity of the participant.

📘 Uses

• Market and consumer research
• Customer satisfaction surveys
• Opinion polls
• Social scientific studies
• Remote assessment and feedback collection in education

You can find more information about the CAWI research method on our website and contact us for our special solutions.