The success of advertising campaigns will be evaluated by the effective and effective results they will create on the specified target audience. Pre-test advertising research will contribute a lot to advertising campaigns in achieving the desired purpose of advertisements

Pre-test research is the measurement of the degree of success that the advertising concept or material will achieve before it meets the target audience. In the light of the results of the research, the concept or advertisement should be revised if necessary. The purpose of pre-test research is to bring the most ideal advertisement to the target audience.

Advertising activity research is conducted in three different time periods

• Pre-test
• When the ad is on the air (inline-test),
• It is carried out after the advertisement is published (post-test).

Returns of pre-test research;

• Pre-release advertising concepts or materials are optimized,
• Approximate rates of likes, persuasion, differences, etc. to be obtained with advertising can be predicted,
• It can be approximately predicted to what extent advertisements will have the power to change the purchasing tendency,
• Commercials can be revised in line with the tastes and wishes of the target audience,
• By optimizing the advertisements before they are published, it is possible to use the budget in the most effective way,
• More accurate decisions are made about the advertising media plan,
• Insight into the impact of advertising on brand image and position is gained.