What is Quantitative Research

Posted in Why Research on Sep 01, 2021

It is the type of research that presents facts and events in an observable, measurable and numerically expressible way by objectifying them. Research in natural sciences such as biology, chemistry, physics and engineering is based on observation and measurement.

What is Mystery Shopper Research? How To

Posted in Why Research on Sep 01, 2021

What is Mystery Shopper Research? How is it done? Mystery shopper surveys are used today for the improvement of personal performance by regularly observing the serving personnel. Because, in order not to miss the current / potential customers who have contacted our service point,

What is the CAPI Survey Method

Posted in Why Research on Sep 01, 2021

What is the CAPI Survey Method?

CAPI: A type of survey conducted with computer, handheld terminal and IP. Surveyors who will be assigned to capi survey type are trained as their applications. With the commands given in CAPI applications, it does not systematically allow single answers, multiple answers and question ossions. When the research is carried out with GPS connection in CAPI applications, locations and coordinates can be displayed.

What is Cati Survey Method

Posted in Why Research on Aug 31, 2021

CATI: It is the method of polling on a computer-aidedphone. It is more efficient in many respects thanks to cati method technology, which is increasing in the developed markets, especially in America and Europe.

What is In-Depth Interview

Posted in Why Research on Aug 31, 2021

In-Depth Interviews are interviews with the aim of identifying the approaches of experienced, competent people who have knowledge on a subject and to observe their values, feelings and opinions. Group discussions trigger creativity and facilitate understanding of social dynamics, while one-on-one conversations provide depth about "personal motivations" and "perceptions".