Posted in Why Research on Mar 27, 2025
Today, perception management in the digital world is also of great importance in social media platforms and online interactions. Social media is a powerful tool that allows brands to communicate directly with their target audience. Brands can manage their brand reputation with effective posts on social media, quick responses to feedback, and interactive content.
Digital Reputation Management:
• Social Media Monitoring: Monitoring comments about the brand on social media platforms is important to detect negative perceptions early.
• Content M...
Posted in Why Research on Mar 26, 2025
Perception management is the strategies applied to ensure that brands consciously create a certain image in the minds of their target audience. These strategies focus on consistently communicating brand values, earning consumer trust, and building long-term brand loyalty.
Major Perception Management Strategies:
• Storytelling: A compelling brand story humanizes the brand and establishes an emotional connection with the target audience.
• Transparency: Transparency is critical to ensure that consumers view the brand as a trustworthy option. Being open about ...
Posted in Why Research on Mar 05, 2025
By 2025, market and public opinion research is transforming with innovative approaches such as artificial intelligence, big data analytics, real-time feedback, and behavioral insights. As consumer behavior changes rapidly, brands and government agencies are investing in new technologies to access faster, more accurate, and personalized data.
Featured Trends of 2025
1. In-Depth Analysis with Artificial Intelligence and Machine Learning
•Trending: Artificial intelligence quickly analyzes large data sets, from survey data to social media posts.
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Posted in Why Research on Sep 01, 2021
What is the Diameter Survey Method?
CAPI: It is a type of survey carried out with a computer, handheld terminal and IP. Surveyors who will be assigned to the CAPI survey type are trained as their applications. With the commands given in CAPI applications, it does not systematically allow single answer, multiple answer and question skips. In CAPI applications, the time, location and coordinates of the research can be displayed with GPS connection.
Posted in Why Research on Aug 31, 2021
Why Research?
Our country is approaching research. It is thought that the money will be wasted. Businesses and institutions that conduct research start by cutting research expenses in times of global and national crisis. The full history of these thoughts is now among the sine qua non for research, business and institutions in today's conditions. In the 1950s, the product or service that was offered to the market was the one who offered the product or service, and the one who bought the product or service in what way it was buying. The alternatives, the alternatives, were that the audience was...
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