Posted in Why Research on Apr 30, 2025
What is Mystery Shopper Research? How?
Mystery shopper surveys are used to regularly monitor the personnel serving today and to improve their personal performance. Because, in order not to miss the existing / potential customers who have contacted our service point, the provision of accurate / complete / sufficient information and service continues to increase its importance with the effect of the increasing competition day by day in order not to miss the "hand" customer.
Mystery Shopper Research is carried out to determine the performance of employees in complying with corporate ethical rules...
Posted in Why Research on Apr 30, 2025
What is Qualitative Research?
It is possible to define qualitative research as research in which qualitative data collection methods such as observation, interview and document analysis are used, and a qualitative process is followed to reveal perceptions and events in a realistic and holistic way in the natural environment. In qualitative research, it is not the goal to reach numerical data, majority or minority ideas. In qualitative research, as in quantitative research, the weight of attitudes and behaviors is measured, not their direction. The reasons for the underlying factors of attitude...
Posted in statistics on Apr 30, 2025
What is Quantitative Research
These are the types of research that reveal facts and events in an observable, measurable and numerically expressible way by objectifying them.
Research in natural sciences such as biology, chemistry, physics, and engineering is based on observation and measurement.
Research in which observations and measurements can be repeated and done objectively is called quantitative, quantitative research
What is the Purpose of Quantitative Research? It is to measure the social behavior of individuals objectively through observation, experiment and testing and to explain the...
Posted in Why Research on Apr 22, 2025
Market Research and Brand Reputation: The Importance of Perception Management
Market research is a critical tool for a business to understand its target audience and market dynamics. However, it's not enough just to understand what the market is; Brand reputation is equally important for long-term success. The impression a brand leaves on consumers can directly affect the success of a product or service. In this context, perception management is one of the key elements of building and maintaining brand reputation.
What is Brand Reputation and Perception Management?
Brand reputation refers to t...
Posted in Why Research on Apr 22, 2025
Perception Management and Success
Brand reputation and perception management directly affect the long-term success of a brand. An effective perception management strategy helps the brand build a loyal customer base by gaining the trust of consumers. Market research, on the other hand, forms the basis of these strategies, because understanding the expectations and perceptions of the customers correctly enables the brand to stand out in the market. Perception management not only improves brand image but also increases competitiveness in the market. Therefore, brands should regularly use market r...
Posted in Why Research on Mar 27, 2025
With the rise of e-commerce, web analytics and e-commerce data play an indispensable role in market research. In digital market research, web analytics tools will allow us to study customer behavior in more detail. Data such as the time users spend on websites, the products they click on, and their purchasing habits will help brands get to know their target audience better.
E-commerce data will also be useful when it comes to measuring and optimizing the effectiveness of marketing campaigns. Brands can make their strategi...
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