• What is a Customer Satisfaction Survey

    Posted in Why Research on Aug 31, 2021

    Companies that take the customer effect back to the design process "when necessary" and can update themselves are the ones that manage to implement the "customer-oriented" working philosophy. The first movement that creates a domino effect on this chain is to give customers thanks to feedback.Customer satisfaction is the ability of an organization



  • What is Face-to-Face Research (Papi)

    Posted in Why Research on Aug 31, 2021

    Face-to-face meeting (PAPI):
    • It is a classic type of one-on-one survey with participants with pen and paper or IP. In face-to-face surveys, surveyors are subjected to detailed and comprehensive training and pilot applications are carried out. ...



  • Product, Fragrance, Packaging Test Research

    Posted in Why Research on Aug 31, 2021

    Package/Product/Brand Name Researches With “Package, Product, and Brand Name Research” physical and characteristic properties of a product are assessed in addition to its functional features. It measures the triggering effect of the brand name, logo and packaging on consumers’ perception.Advantages of package, product, brand name surveys;
    Determines consumer ideas associated with the brand name and logo, Assesses the integrity of a brand name and the relevant manufacturing company, Reveals the extent of representation capacity offered by




  • Why Research

    Posted in Why Research on Aug 31, 2021

    Feelings about public opinion polls isn’t positive in Turkey and many companies and institutions think that it is unnecessary to pay to the public opinion polls. Most of companies and institutions tend to minimize their research expenditures as a policy to deal with the fight against the global and national crisis. On the contrary of these thoughts, research must be indispensables of the companies and institutions